Who's Clicking Your Ads
Demographic breakdown — age, gender, and best segments
≈3 credits
Campaign
Best Clicking Demographic
18-24 · female
TikTok
1.60%
CTR
120
Clicks
3
Conv.
Clicks by Age
18-24
350
1.41%
CTR
25-34
430
1.28%
CTR
35-44
275
1.10%
CTR
45-54
150
0.92%
CTR
55-64
83
0.88%
CTR
65+
34
0.86%
CTR
Clicks by Gender
male
576
Clicks · 44%
CTR 1.06%·36 conv.
female
746
Clicks · 56%
CTR 1.27%·48 conv.
Top Clicking Segments
Ranked by CTR — who responds best to your ads
1
18-24 · female
TikTok
1.60%
CTR
120
Clicks
3
Conv.
2
18-24 · female
Meta
1.59%
CTR
65
Clicks
3
Conv.
3
25-34 · female
Meta
1.53%
CTR
110
Clicks
9
Conv.
4
18-24 · male
TikTok
1.50%
CTR
90
Clicks
2
Conv.
5
25-34 · female
TikTok
1.37%
CTR
85
Clicks
4
Conv.
6
35-44 · female
Meta
1.35%
CTR
70
Clicks
6
Conv.
Demographics by Platform
TikTok
480 clicks · 1.24% CTR
18-24
210
25-34
155
35-44
70
45-54
27
55-64
13
65+
5
Meta
449 clicks · 1.12% CTR
18-24
95
25-34
165
35-44
105
45-54
48
55-64
25
65+
11
Google
393 clicks · 1.14% CTR
18-24
45
25-34
110
35-44
100
45-54
75
55-64
45
65+
18